The brief
A second-generation Iowa roofer was missing calls, losing attribution, and paying for tools that did not talk to each other.
We replaced the mess with one operating layer: every call answered, every dollar tracked, and ad spend that follows demand. 30%+ sales lift in two months.
The work, in motion
The ad we wrote, shot, and ran across YouTube, Meta, and Google. Every play tracked back to the dollars it produced.
The system
Four pieces mattered most: phone, attribution, audiences, and dispatch. A call at 7am becomes a booked inspection by lunch and a tracked dollar by Friday.
01 · Phone
An AI receptionist that picks up every call in two rings, qualifies the homeowner, books the inspection, and texts dispatch. English and Spanish, day or night.
02 · Attribution
Every ad click, phone call, and form gets tracked all the way to the dollar that closed. The ad money proves itself, ad platform by ad platform.
03 · Audiences
Existing customers automatically excluded from new-customer ads, then flagged for the right re-roof or repair offer when their time is up.
04 · Dispatch
Calendar, CRM, and accounting collapsed into a single dashboard the owner reads from his truck. Three tabs became one.
The bench
A second-generation Iowa roofing crew. The system does the back-office work so the people remain the brand.
"By day fourteen, the phones answered every single call. We hadn't done that in thirty years."Owner · Bakeris Roofing & Construction LLC