Anchor & Bloom
The practice
From a solo practice to a growing team.
Anchor & Bloom needed a name, a brand and a website that could grow with the practice. Clients needed to understand the care on offer, meet the clinicians and find a straightforward way to book.
We built the brand, photographed the people behind it and created the website and booking path. Our ongoing marketing and search work helps more people find the practice as the team grows.
Visit Anchor & Bloom Website
Brand identity
A brand clients can get to know.
The name, logo, photography and written voice give the practice a consistent identity. That carries through the website, clinician profiles and service pages as new people join the team.
The board
Keep the experience consistent.
A shared set of colours, type and photographic references keeps new pages and materials recognizably Anchor & Bloom.
The build
A site people can trust before they book.
People can explore the services, meet a therapist and book through Jane. New clinician profiles and service pages can be added as the practice expands.
01 · Identity
Named, drawn, and documented.
Logo mark, wordmark, palette, type, and a pressed-botanical motif set per service. A brand board so the practice stays consistent as it grows.
02 · Website
Fast, light, easy to read.
Service pages, clinician profiles, local-area pages and FAQs answer the questions clients bring to their search. The site is built to load quickly and read clearly on a phone.
03 · Booking
Make booking straightforward.
Clients move from the website into Jane for booking, intake and payment. The practice keeps using its clinical tools while the website helps people choose their next step.
04 · Growth
Found locally, ready to grow.
Local service pages, Google Business Profile and ongoing advertising help people discover the practice. Booking tracking shows what happens after a visit.
Live
How it looks in hand.
The brand carried from the board to real photography and the shipped site. Quiet, warm, and built around the people doing the work.
The team
Introduce the people clients will meet.
The practice has grown beyond its original team. Photography and individual profiles help clients get to know the people behind the care.
Ongoing work
Keep pace with the growing practice.
As the team expands, we keep working on the website, search and advertising so new clients can find the right services and book with the practice.
About the results
GA4 recorded 31 appointment-booked events in September 21 to 27, 2026 and 37 in September 28 to October 4, a 19% increase between two complete weeks. These are booking events, not unique clients or completed sessions. Google Search Console impressions grew from 2,240 in June to 13,890 in September; clicks grew from 113 to 353. Search figures include branded and non-branded searches.
Growing a practice? Let’s talk about the next stage.