The brief
A web3 culture brand needed to stop sounding like a token launch and start sounding like a movement.
Four years of brand voice, campaign creative, global event series across four countries, apparel, talent direction, and partnership work. $100M+ in secondary trading volume. #1 traded NFT collection across all chains during peak. Clean exit end of 2024.
The brand held attention through launch, trading cycles, and culture drops.
A recognizable world and wordmark gave the collection a clean signal.
The online audience translated into rooms, merch, and repeat participation.
Events and content moved across markets without losing the Dokyo language.
Brand system
Wordmark, type, mythology, Tokyo reference, streetwear language. The brand book gave every shoot, film, drop, and event a lane to live in.
Campaign films
Around the trailer: art reveals, event recaps, merch drops, city-specific cuts, and later push edits. Click any frame to play.
Brand in action
Activations, events, merchandise. Each piece carried the same identity through three countries and a year of travel, without ever feeling like the same flyer twice.
Partnerships
A motorsport partnership concept built around racing livery, sponsor blocks, and the chunky DOKYO wordmark. The brand system had to feel credible beyond web3: apparel, events, cars, and culture moving in the same lane.
Immersive web
Concept for an immersive 3D website. A virtual garage hosting cars, watches, anime drops, the Creator House, and a shop for limited-edition releases. Where the campaign film, the merch, and the community all met under one roof.
