The opportunity
From a collection to a global brand.
Dokyo grew from a digital collection into a community that met at events and wore the brand.
Our work covered identity, campaign films, event creative, partnerships and RFID-linked apparel, with events and brand activity across Asia, North America and Europe.
Trading between collectors across the project’s secondary market.
The collection reached the top trading position at its peak.
A community that took part online, at events and through apparel drops.
Singapore, South Korea, Japan, Canada, the United States, France and Belgium.
Brand identity
Give the community something to recognize.
We developed the wordmark, visual references and brand direction that connected the collection with its films, clothing and events. Each new release had a shared identity to build on.
Campaign films
Keep the story moving after launch.
Campaign films, art reveals, event recaps and apparel drops gave the community new things to watch, share and take part in. Select a frame to play.
Brand in action
Bring the community together in person.
Event creative, merchandise and photography carried Dokyo into live gatherings. From Miami to Paris and Brussels, the brand connected with its community across North America, Europe and Asia.
Partnerships
The F1 collab in motion.
A motorsport partnership concept built around racing livery, sponsor blocks, and the chunky DOKYO wordmark. The brand had to feel credible on apparel, at events, around cars, and inside culture.
Digital world
Dokyo Garage.
Concept for a digital garage hosting cars, watches, anime drops, the Creator House, and a shop for limited-edition releases. Where the campaign film, the merch, and the community all met under one roof.
Building a brand people want to be part of?