Case 09 / 09 Brand, catalogue & site 2026

9TH LABEL

The brief

An independent art label in Tokyo for animation cels, drawings and magazines from Japan.

We built the brand, the site and a catalogue of 2,103 pieces, in English and Japanese.

Visit 9th Label Website

2,103

Objects in the catalogue

Each with its own page and reference number

Ways to browse

Animation cels, drawings, magazines, works on paper

EN / JA

Two languages

Every page in both

9th Label homepage with the lavender label mark and a featured animation cel — Homepage·9thlabel.com

The design

The art first, the label second.

Soft white space, charcoal type and one lavender tab. The tab is the mark: it sits beside each piece like a label on a print drawer, and never on the artwork.

The catalogue

Find a piece. Save it. Ask about it.

Collectors send their shortlist in one message and get back availability, price and condition.

9th Label collection page with search, collection and format filters, sort order and a shortlist — The collection·Search, filters, shortlist

01 · Collection

Every piece has a page.

Image, title and reference number, so a collector can point to exactly what they mean.

Object pagesReferences

02 · Search

Thousands of pieces, quick to narrow.

Filters, sort order and a grid or large view keep a long catalogue easy to scan.

SearchFiltersSort

03 · Shortlist

Save now, decide later.

Favourites stay together until the collector is ready.

ShortlistInquiry

04 · Beyond the catalogue

Sourcing, partners and a journal.

Private sourcing requests, a path for rights holders, and guides on the artwork.

Private sourcingPartnersJournal

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